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Elizabeth Robinson
Copywriter and Associate Creative Director
As a resident copywriter on the Dell account at Solution Set, I regularly wrote catalog spreads and covers, as well as print and email pieces. The back-to-school spread screams individualism, a perfect fit for the Dell laptop skins we were promoting. The third piece, a catalog cover, was part of Dell’s global Yours Is campaign, which highlighted fun, edgy personalities and matched them to specific Dell PCs.