http://www.elizabethjrobinson.com/work-liz daily 1.0 2026-02-26 https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1488226802986-8O3XP9TDLAEK8STU4CDE/Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1741111018229-0DHEV4EHMAE9UOZZDFEG/Frame%2B99245881.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742844767507-LDOKFSKGO2SN98B6VJ6B/uniball.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742845010074-8J8MMFLJH79Q164NFXYS/campglow.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742845046974-YJ7JAL96U0XRGEP7ICJW/Microsoft+Social+Campaigns.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742845299526-XX6P3HZP1RAXZHA162K2/Dell.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742845419286-FLFX5AZOWUKKK7WQXOV7/Thumbnail+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742848199071-L1TOKZ7JRXFJXD3HZK72/paypal.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742848346253-EK3UEOUH1FBHVTRHL87W/sprint.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742849005689-7VF7NM2N334V6IPTYIB3/gusto.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1742849928182-ODTEQSG1QSE7WLJHGGA7/Visa.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/9ba39a66-61f5-4dca-97d3-fc9176e62a7a/elizabeth+robinson+.+%28Website%29.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/e9b68240-7553-4d9f-9d88-5bd9b771d4c9/ZW1.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1731011160777-3JZPNYOE5WZQVQA96RUA/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/37dc3b99-0338-41ea-9894-74db1694c122/Screenshot+2026-01-29+at+11.38.41%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/d5ce0451-e94a-4edc-a4cf-364cadbb5da1/Email+Version.pdf.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1488227434809-74SGTVKQFWB93FXKQZ75/Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/e9559d0b-62af-4802-9499-9c11e087b23a/ZW5.jpg Work Messaging helped to humanize a brand that wanted to stand out in a saturated market. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/f48b4d8c-3a3e-421d-bf6f-ef4affee521f/ZW4.jpg Work Fresh, attention-grabbing headlines add impact for maximum top-of-funnel engagement. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/e9b68240-7553-4d9f-9d88-5bd9b771d4c9/ZW1.jpg Work From copy to imagery, these dynamic social posts offer a fresh twist on the sterile approach used by many filtration brands. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/c5415113-67a5-4c07-8f86-85135063e9a0/ZW2.png Work - Make it stand out Social post headlines play with matching typography. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/5019a1d4-d798-4bca-95b2-7c7811abf49d/MicrosoftEdge_Q4ShoppingSavingsInnovation_USA_160x600_BAN_NA_NA_NA_Standard_ANI_TIN_NA_1.gif Work - Make it stand out Digital banners, audio ads, and static assets helped support the overall campaign. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/91305e0c-23dc-495c-ab51-8b083f249fc8/MicrosoftEdge_Q4ShoppingInnovation_USA_970x250_BAN_NA_NA_NA_Standard_ANI_TIN_NA_1.gif Work - Make it stand out Our Microsoft partners needed to ensure any assets depicting exchanges with Edge AI were authentic, so we became adept at entering prompts that generated the output we needed. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1730932732225-4ZIUHWN00SO0UZ77WZ5X/Screenshot+2024-11-06+at+2.26.45%E2%80%AFPM.png Work - Make it stand out A landing page, audio spots, digital ads and social posts helped to ensure an immersive, cross-campaign experience for users. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1739300650419-8VTP3ABX04W35KA64KBS/incentive-desktop%2B1.jpg Work Ensuring a human tone across B2B communications was our goal. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670280505839-YAYHCTJLAZKVF3WLZZXR/Refreshed+US+Avoid+Cases+Email+ALT+D+1.png Work Our PayPal retention emails addressed key friction points in the user experience to provide clarity and support. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670280553737-5IVLVPFNL51YRUGZEF0A/988x383+CT+Banner+Desktop-1+1.png Work Our Retention communications had to be clear and direct to ensure a seamless user journey and prevent customer churn. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1488227218859-CYCNGZFMH2NQW2JJWDRO/Elizabeth+Robinson+-+2-+ebay+now+adventure+Option+2.jpg Work Creating fun, aspirational scenarios allowed us to showcase the fun and adventure ebay now could make possible. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1487814496344-NSD229YM526EJW19F6SX/Thumbnail.jpg Work Copy for each attention-grabbing ad builds awareness around the service. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670352641886-4CUJE0OEXWN0J1IZE4LV/HTC%252BWall%252BPoster%252Bjpeg.jpg Work Messaging helps to humanize a brand that wanted to stand out in a saturated market. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1484177693660-FVCPA4E4MVCQJMHQVJ5F/SPRI0048_HTC_Acadia_Concept2_R3b.jpg Work Fresh, attention-grabbing headlines add impact to boost top-of-funnel engagement. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1487811435276-3BZD5AO7553C3PDE4AY3/Elizabeth+Robinson+-+3-SprintHTCAccelerate+your+World.jpg Work From copy to imagery, dynamic social posts reimagine the sterile approach of many filtration brands. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1730921058446-J3TZHSHXOO2QSFNRGRPI/Reddit4.png Work Long-form posts helped brands leverage Reddit’s informal communication platform to connect with customers in a casual way. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1730921043331-W5BD2BGLOBYFZ1SXGUY1/Reddit3.png Work This example ad was part of a series we created for Reddit’s style guide and provided a best-in-class template for brands to emulate. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1730921069273-DY5L9XNYR8TU4ALX4Y8S/Reddit5.png Work From craft beer to EV batteries, countless brands leveraged our skills to connect with Redditors in a platform-savvy way. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670280740144-3GB9R957HBTO5ADPU8NT/Frame+99245881.png Work My design partner and I devised this detailed user journey map to help siloed PayPal teams understand and streamline the flow of PayPal communications to business users. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670348434791-N9BETA9V8BR4QLRC4KDO/Screen+Shot+2022-12-06+at+9.38.40+AM.png Work We audited a portion of the PayPal website and provided recommendations for improving content and the user experience. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1670347984838-G9VT0WEUKZNNXNIH0O1D/Screen+Shot+2022-12-06+at+9.31.09+AM.png Work - Make it stand out PayPal needed help educating their many agency partners on the style and approach for B2B emails, so we created a detailed playbook to ensure alignment and make onboarding easy. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1487811055938-WIVN44HNRLCFHEKGC4Q6/Elizabeth+Robinson+-+1-MicrosoftSocialStagelight+social+post.png Work Posts championed Microsoft products and events, and invited users to uplevel their technology skills as part of the Microsoft community. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1462142442539-BXQ2XNYP7UJ1CBK9I3FN/Social+post+12.png Work - Make it stand out As the sole copywriter overseeing social channels, I worked closely with strategists and designers to create an engaging social calendar. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1487811065332-8Q85SX5JB2D7B4PEELGF/Elizabeth+Robinson+-+1-MicrosoftSocialHeroStatus.png Work Xbox events and releases required me to tap into the gaming mindset. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1462142787166-IGHIRSZ93VGBPE8IVUYW/Screen+Shot+2016-04-28+at+9.50.13+AM.png Work - Make it stand out Product feature and deal-focused posts were a mainstay across channels. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1462142482964-6CLN2IUHNSS3IVKPU5IT/social+post11.png Work Tapping into trends and national days of celebration offered subject matter for relevant social content. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1462142642468-HTTF58C4YAROI8YKO1DJ/Social_post_1.png Work - Make it stand out Event communications helped drive forward Microsoft’s goal to make the store a destination for learning and fun. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1732042329003-55K0U6DVST6FVKBVDJ62/VD_GeneralFD_SellSheet_041218-1+copy_Page_1.jpg Work Fact sheets like this helped to demystify and humanize complex features of Visa Direct. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1732041978320-FCQ5CGD7XLIP51ONOUBR/VisaPPP.png Work I worked closely with internal and external partners to drive content for new pages highlighting Visa’s sales enablement program for businesses. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1517259465388-BHK0QFDL2K41Y46N12Z4/How+One+Founder+Conquered+Anxiety+at+Work.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1517259464923-LA47X313D5BKVKCQK3HJ/What+Your+Team+Should+Do+with+Their+FSA+Money+Before+It+Expires.jpg Work https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1462228307821-MINOU854MZ51HMV4XG0V/Screen+Shot+2016-05-02+at+3.28.11+PM.png Work Self expression was a key component of Dell’s laptops and laptop skins, particularly for back-to-school collateral like this. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/a8074893-8e24-4802-9566-656b6d5b4028/Screenshot+2025-03-07+at+10.01.13%E2%80%AFAM.png Work Catalog spreads like this one offered a hook and product specs. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1487812443301-4GX0D0IKD59QRRDL03V2/Elizabeth+Robinson+-+5-DellPrintDell+College+Discount.png Work This direct mail piece for the back-to-school season was written and designed to cut through mailbox clutter. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1194a5da-d797-40ce-83da-22dd108a3497/Email+Version.pdf.jpg Work - Siemens newsletters In an ongoing role as sole copy lead at illi creative, I draft the monthly Siemens eXplore newsletter for sales teams and manufacturing leaders. I have adjusted content flower in line with reader feedback, and implemented messaging frameworks to templates to ensure consistency. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/13830ffa-6de7-4a17-b13e-83721374894d/Screenshot+2026-02-26+at+1.43.28%E2%80%AFPM.png Work - eXplore social banners Stat and testimonial-based social programs add credibility to Siemens’ eXplore center campaigns. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/49517977-0c55-4b86-b2d9-f639e4e09501/Screenshot+2026-02-04+at+9.41.17%E2%80%AFAM.png Work - Visa stablecoin landing page I drafted content for a wide range of Visa stablecoin launch materials, including the white paper, landing page, social posts, and video scripts. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/35b54f3c-e02f-4057-a001-a00441c1ac82/Screenshot+2026-01-29+at+11.38.41%E2%80%AFAM.png Work - Agentic commerce collateral This ad highlighting Visa’s new agentic solution ran concurrently with the annual Visa innovations announcement. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1459968039193-FPRJP26EBA4WUXTQ8WID/Environmental_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/b3938c64-ea03-402e-b453-82cae6c4a7c8/Screen+Shot+2016-05-02+at+3.28.11+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/254b97fb-9411-4c56-a435-9bec754c8ade/Screenshot+2025-03-07+at+10.01.13%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.elizabethjrobinson.com/contact-liz daily 0.75 2025-03-05 https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1604789098224-7M2891XYC4MCF4PTDUSQ/EDSC_5191.jpg Get in Touch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.elizabethjrobinson.com/skills daily 0.75 2026-02-11 https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1740786159341-4RJRMDKSPT6LMLM0VSUX/090-MM0RkzLPjH4.jpg Skills https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/140a7f8c-6cf9-4e30-abbf-e64567d78631/Untitled+%28LinkedIn+Single+Image+Ad%29.png Skills - Copywriting. Content design. Creative direction. Take some headline-writing expertise, add some user experience copy, and finish with a dash of creative oversight. From AI prompts to pitches, I’ve done a bit (or a lot) of just about everything. http://www.elizabethjrobinson.com/about-1 daily 0.75 2025-03-24 https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1741095540216-6ME35TU9OKBTY9QBLBRI/009-sZzZ0KlKWRc.jpeg About https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1741095540216-6ME35TU9OKBTY9QBLBRI/009-sZzZ0KlKWRc.jpeg About - A creative leader with 20 years of experience, I’m part poet, part tech writer—all in. I started handmaking my own books at 5, spearheaded the local literary mag in high school, and entered an MFA program in poetry in my 20s. It was this love of words that eventually led me to advertising. Over the last 20+ years, I’ve written manifestos for Microsoft, managed social posts for Visa, and won multi-million-dollar pitches with GM. Yes, I can crank out stellar content on a dime. No, I’m not going to mistake an en dash for an em dash (never)! But I also pride myself on being an exceptional partner to clients and creative collaborators. Stellar relationships are as important as superb headlines, after all. https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1740786189934-M57KZT5OD4355TVO6FQR/Screenshot%2B2025-02-06%2Bat%2B10.59.51%25E2%2580%25AFAM.jpg About https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/f5a95f2d-b024-48a1-8066-e323ebeced51/Screenshot+2025-02-05+at+11.18.40%E2%80%AFAM.png About https://images.squarespace-cdn.com/content/v1/56fc4d4007eaa0d5a30bf5d9/1488226659489-JGB36QOLXE6K1G2BS1DP/image-asset.jpeg About