Senior Copywriter + Associate Creative Director
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Siemens

As a freelance Associate Creative Director and copy leader at illi, I have helped deliver a more consistent brand messaging experience across Siemens social posts, internal-facing newsletter, and eXplore center marketing materials.

As a freelance Associate Creative Director at illi, I have helped deliver a more consistent brand messaging experience across Siemens social posts, internal-facing newsletter, and eXplore center marketing materials.

Siemens newsletters

In an ongoing role as sole copy lead at illi creative, I draft the monthly Siemens eXplore newsletter for sales teams and manufacturing leaders. I have adjusted content flower in line with reader feedback, and implemented messaging frameworks to templates to ensure consistency.

eXplore social banners

Stat and testimonial-based social programs add credibility to Siemens’ eXplore center campaigns.